Dr Chinedu Osi

Licensed Physician Turned Email Strategist: Building Revenue Systems For Health & Wellness Brands

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You Don't Need More Emails. You Need a Revenue System.

Most wellness brands depend heavily on paid ads, struggle with repeat purchases, and underutilize Klaviyo automation. I build lifecycle systems that increase customer lifetime value, recover lost revenue, and strengthen brand trust.

Core Services

MBBS · Klaviyo Certified · HubSpot Certified. Email strategy for brands that can't afford to get health claims wrong.

Lifecycle Architecture

Klaviyo Strategy & Build

  • Welcome Flow Optimization
  • Abandoned Cart & Browse Recovery
  • Post-Purchase Retention Systems
  • Replenishment & Winback Flows
  • VIP Segmentation Logic

Conversion-Focused Email Design

Figma

  • Premium layouts
  • Education messaging
  • Mobile optimised structure
  • Clear CTA hierarchy


My 4-Step Revenue Framework

Audit

Deep Klaviyo analysis to identify revenue leaks and missed opportunities.

Strategy Blueprint

Custom lifecycle architecture aligned with product cycle.

Design & Implementation

Figma design and Klaviyo automation build.

Optimize & Scale

A/B testing, revenue tracking, deliverability hygiene.

Segmentation Strategy


Case Study Snapshot 1

Telehealth Onboarding Sequence (Concept Piece)

Objective

Increase conversion

The Challenge

A telehealth brand in a crowded supplement niche was converting under 2% of new leads. Most drop-off happened before trust was established.

The Solution

5-email education-first sequence: opens with authority positioning, layers in social proof, incentive sequencing, and objection handling

Deliverables

Strategy + copy, designed in Figma, built in Klaviyo.

Projec,ted Impact

Based on comparable health brand welcome flows, this structure typically lifts first-purchase conversion by 15-20% and welcome flow open rates by 45%. (Modeled estimates,not measured results)

Case Study Snapshot 2

Cart Abandonment Flow For A Wellness Brand (Concept Piece)

Objective

Recovery of Lost Revenue

The Challenge

A wellness brand was losing 70%+ of add-to-cart traffic without a single recovery touchpoint. No abandonment flow existed at all.


The Solution

4 - email sequence that escalates deliberately: opens with a simple reminder and strong product positioning, moves to a founder-voice- reach - out (personal, not corporate: this is actually what gets reply), layers in social proof and closes with a genuine urgency trigger rather than a fake countdown.


Deliverables

Strategy + copy, designed in Figma, built in Klaviyo.


Projected Impact

Well-built abadonment flows in this category recover 5-10% 0f otherwise lost cart revenue, often the highest ROI flow in Klaviyo account. (Modeled estimates, not measured results)

Case Study Snapshot 3

New Brand Onboarding Sequence: HealthSaaS (Concept Piece)

Objective

Introduce A New Brand. Increase Conversion

The Challenge

A health SaaS brand launching to a cold list needed to introduce the product, build trust fast, and convert, without the benefit of a reputation to lean on.


The Solution

5 - email, education - led sequence, that front-loads credibility. Social proof arrives after trust groundwork is laid, followed by simplified directions to access brand products

Deliverables

Strategy + copy, designed in Figma, built in Klaviyo.


Projected Impact

Education-first onboarding sequences for new health brands typically outperform sales-led sequences by 20%+ on first conversion rate, since trust is the primary blocker for unfamiliar brands. (Modeled estimate, not measured results.)

Case Study Snapshot 4

Post-Purchase Retention Flow: Supplement Brand (Concept Piece)

Objective

Increase customer Retention

The Challenge

A supplement brand was acquiring customers profitably but seeing minimal repeat purchases. Most buyers never heard from the brand again after checkout.

The Solution

A 5-email sequence that treats post-purchase as relationship-building, not upsell-only: opens with genuine thanks, follows with usage education (reduces returns and boosts satisfaction), pre-answers common questions before support tickets happen.

The Deliverables

Strategy = copy, designed in Figma, built in Klaviyo.

Projected Impact

Structured post-purchase flows typically lift repeat-purchase rate by 10–15% and measurably reduce support/return volume, since most objections are handled proactively. (Modeled estimate, not measured results.)


Klaviyo Flow Structures

Welcome Flow


Abandoned Cart Flow


Post-Purchase Flow


Email Should Be Your Most Profitable Channel, Not Your Most Ignored One

Ready to build a retention engine that increases LTV and reduces dependency on paid traffic?

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